The TasteIT Premise
Before influence.
Most wine experiences are shaped before the first sip: label, price, reputation, expectation. TasteIT begins before influence. Every reaction becomes a pure signal — unfiltered by what the glass is supposed to be.
The TasteIT Experience
Every Sip. Every Signal. Every Time.
Taste
Experience the wine without label or bias.
Guess
Share your instincts and impressions.
Compare
See how your taste stacks up live.
Reveal
Discover the wine behind the glass.
TasteDNA
Build your unique taste profile over time.
TASTEDNA
TasteDNA: your palate, revealed over time.
TasteDNA is a personalized tasting profile built from blind choices, ratings, guesses, and post-reveal reactions. It helps each participant understand what they recognize, enjoy, and return to across tastings.
Rating %
Enjoyment score
Understanding %
Recognition accuracy
Blind intent
Before the reveal
Post-reveal intent
After disclosure
Who It's For
Built for the people behind every tasting.
TasteIT connects the experience of tasting with the intelligence behind it.
Discover your preferences, compare perceptions, and build a personal TasteDNA with every tasting.
Run structured, engaging tastings that help people learn through experience, not labels.
Capture honest signals about perception, preference, and purchase intent before the label influences the room.
What Gets Captured
From tasting moments to structured insight.
Every session captures ratings, correct answers, blind interest, confirmed purchase intent, group trends, and TasteDNA signals — turning a shared tasting into clear intelligence without losing the pleasure of the experience.
Ratings
Enjoyment per wine
Correct answers
Country, grape, vintage
Blind interest
Before the reveal
Confirmed intent
After disclosure
Group trends
Session-level patterns
TasteDNA signals
Palate identity data